Throughout his career, where he has been based in Tokyo, Shanghai, and Hong Kong, Theo has worked with renowned global retailers such as Apple, LVMH, Tesla, and lululemon, playing a bridge between them and the Asian market. Since founding Plus Curiosity in 2019, he has worked closely with leading real estate developers and investors including, Mitsui Fudosan, The Public Investment Fund of Saudi Arabia, and Swire Properties, as well as with leaders in the retail, cultural, and hospitality industries, such as Soho House, Loro Piana, and the L’ÉCOLE, School of Jewelry Arts.

Plus Curiosity provides expert services in concept creation, tenant strategy, and program curation for developers, while also offering branding strategy consulting for luxury brands. As the real estate, retail, and luxury sectors evolve, the importance of integrating art and culture continues to grow. To meet this demand, Plus Curiosity has expanded its offerings to include comprehensive art and culture services, enabling developers and brands to enhance their positioning and strengthen their brand value. These services cover strategy, programming, curation, fabrication, and installation, as well as events and promotions within the art and culture space.